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跨文化交际 课程教案
授课题目：Unit 6 Cultural Variations in Negotiation Styles 教学时数： 教学目的、要求： 1. To master the writing styles of intercultural business English writing; 2. To discuss the features of intercultural business negotiation; 3. To discuss about the cultural variations in selecting negotiators; 4. To discuss about the cultural variations in decision-making such as problem-solving process and the organizational structure. 10学时 授课类型： ■ 理论、实践课 教学重点： 1. The writing styles of intercultural business English writing 2. The features of intercultural business negotiation 3. The cultural variations in selecting negotiators 教学难点： The writing styles of intercultural business English writing 教学方法和手段： 主要采用交际法，任务法和讲授法的结合，既重视形式和结构，更要重视内容和功能，培养学生的能力要兼顾语言形式、结构及语言表达的内容 与功能。在具体教学方法上不拘一格，灵活多样。 交际练习主要为引导学生分role-play和presentation等活动达到练习的目的； 整体把握上结合使用归纳法和演绎法，既可在归纳中演绎，又可在演绎 之后再归纳；坚持教师为主导，学生为主体，充分调动学生学习的积极性和主动性。 参考资料： 1. CCTV “希望英语”节目； 2.《跨文化交际》顾曰国，外语教学与研究出版社，1997年. 3. 《跨文化商务沟通案例教程》，庄恩平，上海外语教育出版社，2004.
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教学内容及过程 教学内容与教学设计： Teaching Procedures: Intercultural Business Writing I. Warm-up Questions The single greatest barrier to business success is the one erected by culture. Live together like brothers and do business like strangers. 1. Ask the students to read the above two proverbs and try to guess who said them. 2. Have them think over the question What conclusions do you draw from the above two proverbs. II. Pre-reading 1. Have the students read the reading material. 2. Ask them to find out the main points. 3. Ask them to think over: Does one’s cultural background affect the style in which he writes? III. Intercultural Business English Writing 1. Ask the students to how to