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3. 4. 5. 6. 7. 8. 0 0 0 0 0 0 (未答) (未答) (未答) (未答) (未答) higher-up magazines newspaper ads not suitable be left retailers the higher-ups Subtotal: 0 老师评语： Click ONCE on the speaker icon to start listening! 放音结束前请不要离开本页。否则就听不成啦! Part 4 Short passages/dialogs and cloze (每小题： 分) Directions: Listen to the following recording, then fill in the blanks. You will hear the recording twice. After the first playing, there will be time to write the missing words. Use the second playing to check your answers. Questions 1 to 12 are based on the following passage. In the 1920s 1. realized the possibility of using the 2. for advertising. The radio could quickly convey their message to 3. even if they did not have printed ads or they were not 4. . In the 1950s television became the No.1 5. , on which advertisers could demonstrate their 6. and present 7. figures, and control 8. . Today advertisers spend 9. dollars though they may not know how 10. the advertising is. A man said that he knew half of his advertising budget 11. , but he did not know 12. . Part 4 Short passages/dialogs and cloze(每小题: 1 分; 满分：12 分) 小题 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 110 (未答) was wasted 得0 0 0 0 0 0 0 0 0 0 对 我的答案 (未答) (未答) (未答) (未答) (未答) (未答) (未答) (未答) (未答) (未答) 客观 advertisers radio the consumers literate advertising medium products well-known public emotions millions of effective 分 错 . 12.
Subtotal: 0 老师评语：
0
(未答)
which half
Click ONCE on the speaker icon to start listening! 放音结束前请不要离开本页。否则就听不成啦!
Part 5 Short passages and multiple choice questions
(每小题： 分)
Directions: Listen to the following recording, then choose the correct answers to the