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meet diverse customer needs on a global basis. Succeeding in the global market today requires the ability to communicate sensitively with people from other cultures, a sensitivity that is based on an understanding of cross-cultural differences.
6. What are the serious problems that countries throughout the world are confronted with?
Countries throughout the world are confronted with serious problems such as volatile
international economy, shrinking resources, mounting environmental contamination, and epidemics that know no boundaries.
7. What implications can we draw from the case of Michael Fay?
This case shows that in a world of international interdependence, the ability to understand and communicate effectively with people from other cultures takes on extreme urgency. If we are unaware of the significant role culture plays in communication, we may place the blame for communication failure on people of other cultures.
8. What attitudes are favored by the author towards globalization?
Globalization, for better or for worse, has changed the world greatly. Whether we like it or not, globalization is all but unstoppable. It is already here to stay. It is both a fact and an opportunity. The challenges are not insurmountable. Solutions exist, and are waiting to be identified and implemented. From a globalistic point of view, there is hope and faith in humanity.
Writing
Read the following and then try to write a short essay on what one has to learn to get prepared for working and living in a new cultural environment.
There seems to be so much that one can do to get oneself well prepared for wor