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第六届“挑战杯”大学生创业计划竞赛参赛作品
目 录
一、执行总结 ........................................... 4
1.1 公司简介 .......................................................................................................................... 4
1.2 项目背景 .......................................................................................................................... 4 1.3 产品介绍 .......................................................................................................................... 5 1.4 市场现状 .......................................................................................................................... 6 1.5 营销策略 .......................................................................................................................... 6 1.6 融资方式 .......................................................................................................................... 6 1.7 财务预测与分析 .............................................................................................................. 8 1.8 风险资金的退出 .............................................................................................................. 8 1.9 组织和人力资源管理 ...................................................................................................... 8
二、公司概述 ........................................... 9
2.1 总体介绍 .......................................................................................................................... 9 2.2 企业文化 ........................................................................................................................ 10
三、项目产品和技术 ...................... 错误!未定义书签。
3.1 产品介绍 ........................................................................................................................ 11 3.2 产品创新 ........................................................................................................................ 16 3.3技术优势 ......................................................................................................................... 11 3.4 加工优势 ........................................................................................................................ 17 3.5 知识产权 ........................................................................................................................ 18 3.6 研发人员 ........................................................................................................................ 18 3.7 技术依托 ........................................................................................................................ 18
四、市场分析 .......................................... 19
4.1 市场背景 ........................................................................................................................ 19 4.2 环境分析 ........................................................................................................................ 19 4.3 行业分析 ........................................................................................................................ 20 4.4 市场容量及其发展趋势 ................................................................................................ 22 4.5 目标市场 ........................................................................................................................ 26 4.6 客户购买准则 ................................................................................................................ 26
五、企业战略 .......................................... 28
5.1 战略概述 ........................................................................................................................ 28 5.2 企业战略 ........................................................................................................................ 28
六、市场销售 .......................................... 31
6.1 营销战略 ........................................................................................................................ 31 6.2 营销宗旨 ........................................................................................................................ 32 6.3 产品策略 ........................................................................................................................ 32
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第六届“挑战杯”大学生创业计划竞赛参赛作品
6.4 价格策略 ........................................................................................................................ 33 6.5 渠道策略 ........................................................................................................................ 35 6.6 促销策略 .......................................................................................... 错误!未定义书签。 6.7 品牌策略 .......................................................................................... 错误!未定义书签。 6.8 关系营销 .......................................................................................... 错误!未定义书签。 6.9 营业推广 .......................................................................................... 错误!未定义书签。 6.10 服务营销 ........................................................................................ 错误!未定义书签。
七、生产管理 .......................................... 40
7.1 生产理念 ........................................................................................................................ 40
7.2 生产要求 ........................................................................................................................ 40 7.3 生产设备与人员 ............................................................................................................ 40 7.4 技术支持 ........................................................................................................................ 40 7.5 模式与策略 .................................................................................................................... 41 7.6 生产工艺流程 ................................................................................................................ 42 7.7 质量保持 ........................................................................................................................ 42 7.8 研究与开发 .................................................................................................................... 43 7.9 厂址选择与布置 ............................................................................................................ 43
八、企业融资 .......................................... 45
8.1 投资的基本情况 ............................................................................................................ 45 8.2 项目分析 ........................................................................................................................ 45
九、财务预算和分析 .................................... 48
9.1 主要财务假设 ................................................................................................................ 48 9.2 财务预算 ........................................................................................................................ 48 9.3 财务指标分析 ................................................................................................................ 55
十、公司管理 .......................................... 56
10.1 组织形式 ...................................................................................................................... 56 10.2 部门划分及主要职能 .................................................................................................. 57 10.3 管理原则 ...................................................................................................................... 58 10.4 创新管理 ...................................................................................................................... 58
十一、人力资源管理 .................................... 61
11.1 人员招聘 ...................................................................................................................... 61 11.2 薪酬结构 ...................................................................................................................... 62 11.3 培训 .............................................................................................................................. 63 11.4 绩效考核 ...................................................................................................................... 64
十二、风险分析及防范 .................................. 66
12.1 风险分析 ...................................................................................................................... 66 12.2 风险防范措施 .............................................................................................................. 66
十三、风险资本的退出 .................................. 65
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第六届“挑战杯”大学生创业计划竞赛参赛作品
13.1 退出方式 ...................................................................................................................... 68 13.2 退出时间 ...................................................................................................................... 68
十四、法律与税收 ...................................... 69
14.1 政策法律 ...................................................................................................................... 69 14.2 税收保险 ...................................................................................................................... 69
附录 .................................................. 70 一、团队管理 .......................................... 70
1.1 团队项目管理 ................................................................................................................ 70 1.2 团队成员管理 ................................................................................................................ 70 1.3 团队成员介绍 ................................................................................................................ 71 1.4 技术顾问 ........................................................................................................................ 73 1.5 法律顾问 ........................................................................................................................ 73 附表一 求职申请表 ............................................................................. 错误!未定义书签。 附表二 人员年度培训计划表 ............................................................. 错误!未定义书签。 附表三 员工年度绩效考评表 ............................................................. 错误!未定义书签。 附表四 第一年季度资产负债表 ....................................................................................... 77 附表五 第二年季度资产负债表预计 ............................................................................... 78 附表六 连续五年资产负债表 ........................................................................................... 79
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