BEC高级真题口语总结 下载本文

内容发布更新时间 : 2024/6/9 1:42:54星期一 下面是文章的全部内容请认真阅读。

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重要性——如何——涉及因素

be of great importance take into consideration be necessary to should be considered

[first---besides而且、此外---in addition另外 on top of that除此之外、更严重的是 ]

Strategies:

1. the importance of…, 就可以问how

如:Customer payments: the importance to a company of ensuring that customers pay on time. 提问:How can a company ensure that customers pay on time? 2. how to…, 就可以问why

如:Human Resources: how to introduce new staff effectively to a company’s office practices 提问:Do you think it important/necessary/essential to introduce new staff effectively to a company’s office practices? Why?

或 Why do you think it important for new staff to get familiar with the company’s office practices?

3. the factors involved in…, 就可以问what

如:Information technology: the factors involved in successfully delivering services via the internet

提问:What are the other factors you can think of to deliver services via the internet successfully?

? 公司利益相关者

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? 顾客

Customer Relations: how to maintain customer interest in a company’s products

As is know to all, it is very important for a company to maintain customer interest in their products. I think a company should try every possible way to retain its current customers.

First, it should always make sure that it provides its customers with quality goods and after-sales service. Second, it should lay enough emphasis on the feedback from its current customers and take prompt action to take care of their needs and demands. Third, if possible it may provide some incentives to its old customers. For example, it can grant a certain discount to them if their purchases reach a certain amount. Apart from all these, a company should design strategies to attract new customers and create transactions with them, to expand their customer base, so to speak. These strategies include product diversification and upgrading.

All in all, a company should try its utmost to keep its current customers satisfied with its products and services, and at the same time it should stay ahead of the market through product and pricing strategies.

? 重视顾客2.1

The importance of making customers feel valued

----maintain the customer’s loyalty to your products so that you can further strengthen your company’s customer base.

----valued customers often pay their attention to your company’s development and they would like to give you some advice or suggestions which you can use to further promote the quality of your company’s products or services. This will in turn help you to attract more customers and make them feel valued. Therefore I believe that making your customers feel valued is of great importance.

? 顾客习惯和态度2.4

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The importance of finding out about customer’s habits and attitudes

A: as we all know your customer’s habits and attitude will exert a great influence on the production and sales of your products or services. Customer’s habits especially their consuming habits will decide to what extent they can accept the price of your products which will directly affect the pricing of your products. Customer’s attitudes towards your products or service reflect the quality of your products or services and will decide whether your products or services can remain popular on the market. So if you carry out research to find out about their habits and attitudes you can gear the production and sales of our products towards a right direction.

? 忠实顾客对产品的意见3.1

? 售后服务3.4

? 如何赢得新客户(一家客户的潜在风险)4.2

? 产品和服务实行质量监控3.2

How to ensure that a company consistently maintains quality control standards

A: first the company should build an independent quality control system which can monitor the implementation of quality control at any stage of the production and can report the results directly to the board. Second the company needs an incentive system to encourage and reward the employees who meet exactly the quality control standards and punish those who fail. Third the company should ensure that

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